Miss Florida Marketing Plan
CONNECT:
A marketing campaign to solidify Miss America's position as the premier professional development incubator

Utilize relationships with 138 clients and 178 nonprofits to solidify in-kind offers, speaking opportunities, and scholarship support.

Secured 13 letters of intent to hire MAO delegates at national employers.

Cultivate new delegate, sponsor, and partner relationships to strengthen the Miss America Organization.

With deep relationships with 4 national PR agencies and employment at a national Conde Nast publication-- the earned media potential is vast.

Continue with weekly tracker, state map, and authentic content utilizing prospective delegates and mentees as interns.

Leverage storytelling to showcase delegate achievement, mentorship impact, and service while driving delegate recruitment and sponsor engagement.

Connect Keith, Director of Miss Florida, with recruitment firms to build a structured pipeline for talent management and career placement opportunities for delegates.
Secured opportunities from pre-existing relationships:
- Emcee Junior Achievement's Annual Gala 2027
- Serve on selection committee for the Collegiate Leadership Program 2026-2027
- 7+ ad pages sold to 100% new sponsors
- Raised $20,000 in scholarship funds through corporate donors for my named scholarship
- Volunteer calendar through United Way Suncoast
- Sports appearances: Tampa Bay Buccaneers pre-game field, Tampa Bay Rays first pitch spring training 2027, Tampa Bay Lightning on-screen and tesla coil, Tampa Sun FC pre-game show during Women's Month 2027,
- Emcee BusinessWoman of the Year Awards 2027
- Blue Ribbon Council for Early Learning Coalition
- CEOs in Schools participant 2026-2027, regular school speaking appearances
- In-kind trade agreements/brand deals:
- Elite Podcast Studio for content creation
- Getcharmed.co jewlery
- blbluxury spray tanning
- Tampa Chamber of Commerce membership, Board Chair of Emerge
- All Business Journal events (45+ cities)
- Elevate Inc. weekly speaking opportunity
- Emcee and keynote Boys & Girls Club Youth of the Year Awards 2027

The Miss America Organization is the premier professional development incubator, and with the recent expansion of the age range to 28, it now attracts more delegates who have already completed their formal education and are actively entering or advancing in their careers.
As a result, it is essential that the organization continues to evolve by providing meaningful job placement and career support to remain relevant to this stage of life.
In response to this shift, I engaged with numerous national corporations, shared a comprehensive overview of Miss America and the caliber of its competitors, and secured letters or verbal intent from 21 organizations expressing interest in hiring delegates for open roles.
PNC BANK
AMERICAN CITY BUSINESS JOURNALS
FOX13
DELOITTE
TRUIST
BOYS & GIRLS CLUBS OF AMERICA
ORLANDO HEALTH
YMCA
SHRINERS NATIONAL HOSPITAL
CUSHMAN & WAKEFIELD
MINOR LEAGUE BASEBALL
UNIVERSITY OF SOUTH FLORIDA FOUNDATION
GIRL SCOUTS OF WEST CENTRAL FLORIDA
THE BANK OF TAMPA
COLLIERS COMMERCIAL REAL ESTATE
BRICK MEDIA GROUP
TAMPA BAY BUCCANEERS
METROPOLITIAN MINSITRIES
BIG BROTHERS BIG SISTERS



Delegate recruitment efforts:
- Advisor at Alpha Delta Pi with access to 155 chapters
- Board Chair of Emerging Leaders, regularly speaking with 450+ members
- Active mentor in high school and college setting
- UDA dance coach

Proven fundraising success:
- $60,000 in event sponsorships closed in 2026
- 9.8M raised in lifetime fundraising
- $20,000 raised from donors to fund Mary Lou Pate scholarship at USF
- Top ad sales at Miss Florida 2026

Earned-media:
- Business Journals
- Fox13
- Money Market Podcast
- Tampa Bay Times
Employment:
- See above for organizations with intent

At the Business Journals, I have access to 45 local markets to increase expansion of Mentorship in Motion and the Miss America Organization.
In my day-to-day, I work with 4 major PR firms which have expressed interest in acting as pro-bono talent managers.
Most of my clients are national or international corporations, so it is much easier to gain greater donations or make asks for nationwide efforts.

Implementing weekly appearance trackers on my Instagram has increased consistency, transparency, and engagement by showcasing ongoing community involvement in real time. It has strengthened audience connection by clearly communicating the scope and impact of appearances while also creating a centralized record of service, outreach, and advocacy efforts throughout the year.

Tracking the counties I visit ensures intentional statewide outreach and accountability in reaching all communities across Florida. It helps identify gaps in coverage, guides strategic planning for appearances, and ensures that every region is engaged and represented throughout my service year.

Posting authentic, behind-the-scenes content of my pageant preparation across social media makes the Miss America experience more relatable, transparent, and accessible, which helps demonstrate its modern relevance and inspires new delegates to get involved. By showing the real work, growth, and discipline behind competition, it also helps attract individuals who may not have previously seen themselves in this space.
Additionally, I engage mentees as interns to help capture and produce this content, giving them hands-on experience in marketing, storytelling, and digital media while strengthening our overall outreach.
I have researched and compiled a list of vetted national and regional recruitment firms that align with Miss Florida’s professional fields of interest, and will set introductory meetings between Keith and key decision-makers at those firms. From there, I will help outline a simple partnership framework—such as monthly talent submissions, delegate resume distribution, and seasonal recruiting windows—so delegates can be actively considered for open roles. I will also coordinate the creation of a shared talent profile system so firms can easily review interested delegates and connect them directly to hiring opportunities.
Miss America Marketing Plan
REAL:
A campaign to amplify Miss America nationally by strengthening professional and culture relevancy

Ensuring Miss America remains directly connected to modern career pathways through letters of intent from employers looking to hire delegates.
Miss America is the premier professional development incubator.

Strategically increasing organic media coverage through storytelling, partnerships, and press engagement that elevates awareness and credibility of the Miss America brand. Utilizing PR and casting connections for unique and highly-visible positions.

Positioning Miss America as a defining American cultural institution during America’s 250th anniversary by deepening its presence in fashion, pop culture, music, and national storytelling to reinforce its relevance across generations.

Continue to maintain a consistent, bold, and engaging presence across digital and social platforms that reinforces Miss America’s relevance, accessibility, and cultural presence.
The Miss America Organization is the premier professional development incubator, and with the recent expansion of the age range to 28, it now attracts more delegates who have already completed their formal education and are actively entering or advancing in their careers.
As a result, it is essential that the organization continues to evolve by providing meaningful job placement and career support to remain relevant to this stage of life.
In response to this shift, I engaged with numerous national corporations, shared a comprehensive overview of Miss America and the caliber of its competitors, and secured letters or verbal intent from 21 organizations expressing interest in hiring delegates for open roles.
As Miss America, I would encourage state directors to act as recruitment managers for their delegates and submit titleholders for positions at partnered organizations.


Miss America is an influencer, businesswoman, scholar, and cultural icon. She has an angle for major female-empowered editorial features including:
Vogue
Elle
Forbes 30 Under 30

Explaining the shift in relevancy to the mainstream public is best done through tv. Align with productions that showcase talent and storytelling like the following:
Dancing with the Stars
Dallas Cowboys Cheerleaders: America's Sweethearts
Kelly Clarkson Show
Hot Wings

Miss America is the premier professional development incubator and relies on partnerships to fund scholarships, so it is paramount to be where business leaders are. These include:
American City Business Journals
Wall Street Journal
Cranes

Sharing delegate success stories, Mentorship Moments, and authentic moments through podcasts is the ultimate recruitment tool. Podcasts that cater to a younger and female audience include:
Chicks in the Office
Call Her Daddy
Almost 30
The Diary of a CEO
TED Talks Daily
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To position Miss America as an American cultural icon ahead of America’s 250th anniversary, strategic partnerships and visual storytelling should align the organization with widely recognized heritage, lifestyle, pop culture, and beauty brands that represent the American experience across generations.
This includes legacy institutions and brands such as Disney, Coca-Cola, Levi Strauss & Co., and Ford to reflect tradition, innovation, and national identity; everyday Americana brands like Dunkin’, Target, and Starbucks to reinforce accessibility and cultural relevance; Gen Z–driven pop culture anchors like Barbie, Netflix, and Nike to maintain modern visibility; and prestige beauty and fashion brands such as Estée Lauder, MAC Cosmetics, and Maybelline to reinforce confidence, presentation, and professional polish.
Together, these partnerships elevate Miss America as a multi-dimensional cultural institution that spans heritage, lifestyle, fashion, and media, ensuring relevance across generations while reinforcing its role in shaping American identity.
Continue with weekly recaps and transparent appearance agendas to recruit delegates, demonstrate relevancy, and expand the network.
The Miss America logo will be consistently and strategically placed across digital platforms, appearances, content, and partnerships to ensure constant recognition and awareness, while building on the strong momentum already established.
This visibility will not be performative, but purposeful—reinforcing the organization’s modern relevance and the tangible opportunities it creates for delegates in professional development, media exposure, and career pathways.
By maintaining a bold and cohesive presence, Miss America becomes unavoidable in the cultural conversation, which not only strengthens brand recognition but also serves as a recruitment tool, showing prospective delegates that this is a platform where visibility translates directly into opportunity, growth, and long-term impact.

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